Every problem starts from a dot and solution as well. Any creative idea starts with a dot, any business challenge starts with dot, we connect these dots to achieve the success and we carry forward the brand to its peak.
Gazi Tyres Cricketer’s Hunt has been the first ever one of its kind, Integrated Campaign in Bangladesh, that successfully covered all possible marketing communication channels to build strong Brand Identity.
Gaining inspiration from the positive feedback of Gazi Tyres product from their consumers, they have the courage to show the consumers real story and say on behalf of them “সবাই এই কষ্ট বুঝেনা। বুঝবই বা কেমনে? সবাই তো আর গাজী না (Not everyone understands the struggle. How would they? Not everyone is Gazi)”.
This journey started with a press conference. On the Selection Round, Gazi Tyres divided the entire country in 8 different regions. Starting from Chittagong, the program reached Dhaka after completing the tour in all the divisions. 836 cricketers achieved yes card from more than 25000+ participants.
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