Gaining inspiration from the positive feedback of Gazi Tyres product from their consumers, they have the courage to show the consumers real story and say on behalf of them “সবাই এই কষ্ট বুঝেনা। বুঝবই বা কেমনে? সবাই তো আর গাজী না (Not everyone understands the struggle. How would they? Not everyone is Gazi)”. Through these strong words, the consumers are comparing the humans with the products. Because they believe people might not understand their situation and act in favor of them but the product always understands the situations and fulfill their need through it.