Gazi Tyres Cricketers Hunt
Digidot Ltd.
Gazi Tyres Cricketers Hunt
Overview project
Gazi Tyres Cricketer’s Hunt has been the first ever one of its kind, Integrated Campaign in Bangladesh, that successfully covered all possible marketing communication channels to build strong Brand Identity.
- Gazi Tyres divided the nation into 8 different regions.
- The campaign had 4 phases; Inauguration, Selection Round, Boot Camp & Grand Finale.
- It started with the Inauguration ceremony (Press Conference) on 25th August, 2016.
- Selection Round started from Chittagong and after 7 divisional cities the journey ended at Dhaka.
- 25,000+ cricketers participated in the selection round and 68 got selected from all over the country for the next step, Boot Camp.
- 6-day long boot camp was held in BKSP where they were trained, groomed and coached by senior famous cricket coaches.
- The campaign ended with a memorable Grand Finale, with the presence of BCB President & Directors, both National & International cricketers & well-wishers.
- All divisional cities & major districts were branded through billboards along with call to action messages. Roadshows, Leaflet distribution, social media, free online registration and call-center organized to maximize the participation. TVC’s were aired with high GRP. Advertorials, newspaper insertions, PR articles, RDCs & talk-shows gave extra mileage to build awareness of this campaign.
- 12 episodes were aired on GTV based on whole campaign.
Campaign Details
Step Solution
Press Conference
Step-1
Selection Round
Step-2
Selection Round-2
Step-3
Boot Camp
Step-4
Boot Camp-2
Step-5
Grand Finale
Step-6
Result
0
M
million pair of eyes enjoyed the campaign
0
%
sales boost gained on top of last year’s achievement
0
%
Brand loyalty took a sharp upward slope
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