Gazi Tyres Cricketers Hunt
Digidot Ltd.
Gazi Tyres Cricketers Hunt
Overview project
This journey started with a press conference. On the Selection Round, Gazi Tyres divided the entire country in 8 different regions. Starting from Chittagong, the program reached Dhaka after completing the tour in all the divisions. 836 cricketers achieved yes card from more than 25000+ participants. An experienced judge panel led by former national coach Mohammed Salahuddin was appointed to pick the best prospective cricketers.
The 2nd phase of selection round held on the second day of the campaign deciding who will be getting the Yes Cap to get enrolled to the BOOT CAMP at BKSP. The 6-day long boot camp was held in BKSP along with the 68 participants who won the Yes Cap. The participants were trained, groomed and coached by the senior coaches of the country. 12 episodes were aired on GTV based on the whole campaign.
Finally, 22 best participants were selected and rewarded in the Grand Finale of Gazi Tyres Cricketers Hunt.
Gazi Tyres Cricketer’s Hunt successfully covered all possible marketing communication channels to build strong Brand Identity and maximize the participation at this campaign.
Campaign Details
Step Solution
Press Conference
Step-1
Selection Round
Step-2
Selection Round-2
Step-3
Boot Camp
Step-4
Boot Camp-2
Step-5
Grand Finale
Step-6
Result
million pair of eyes enjoyed the campaign
sales boost gained on top of last year’s achievement
Brand loyalty took a sharp upward slope
most talented cricketers, currently playing in different domestic leagues
- After the successful campaign, 15 winners played in 2nd division, 6 of them in 1st division & 1 winner played in the “Dhaka Premier Division Cricket League” which is the highest level of domestic cricket in Bangladesh.
- 130% sales gain boosted on top of last year’s achievement.
- With the huge success of this campaign, Gazi Tyres gain the trust of the nation which will always be there with the youth of Bangladesh.
